YOKU MOKU, a beautiful shop with distinctive blue tiles that adorns both inside and outside the building has a fresh appeal to anyone looking for freshly baked confectionery. They offer a variety of items such as fresh seasonal cakes and baked confectionery made from the best ingredients available. In this interview with Takeshi FUJINAWA- President & CEO of YOKU MOKU, we discover how an idea to spread joy with sweets turned into a delicious reality for all.
We would like to be not only a manufacturer of confectionery, but also experts who understand deeply both of confectionery and people, and who design communications between people with our confectionery and cookies.
This is because we believe that “confectionery is an essential part of our daily life” and “confectionery has a miracle power to make people smile”.
Thus, we will deliver our deliciousness to as many people as possible, and we will continue to pursue what we can do in order to create the world filled with deliciousness and smiles.
The name of “YOKU MOKU” originates from the name of small town in Sweden, JOKK MOKK, which is located on the Arctic Circle and about 800km north of the capital Stockholm.
JOKK MOKK is the small town surrounded by forests and lakes. There is a desolate wild landscape of severe winter in the Arctic Circle. However, once we enter in JOKK MOKK, there is a wooden station building welcoming travelers warmly, and colorful houses on white birch tree lined path. These homely and beautiful scenery of JOKK MOKK is like a part of a picture book, and makes us feeling the warmth of human beings and happy homes as opposed to harsh natural environments. Family sit around the table in home, and confectionery and cookies made for families with sincerity are always there and make conversation more lively.
Like this deliciousness of handcraft, we always wish our confectionery and cookies to be a bridge between people and to offer them precious time filled with deliciousness and smiles. That is why we named our company as “YOKU MOKU”.
The motif used in our logo together with our brand’s name is dogwood which our founder loved. We chose this motif wishing our company and brand would keep on developing forever like a tree of dogwood which keeps on growing towards the sky.
In the courtyard of the Aoyama flagship store, we planted a dogwood tree to welcome our customers with their seasonal attractions.
When you come to Japan, please visit our flagship store.
It would be our pleasure to welcome you with our delicious confectionery, cookies and limited editions only available at our flagship store, and great honor if you would spend a pleasant moment filled with deliciousness and smiles, feeling the season under the dogwood tree.
“Making confectionery is a creation, not a production.”
This has been our origin and belief since our foundation.
This doesn’t mean that we invent new products one after another following trends, but means that we will aim at simplicity and high-quality and will create brand-new deliciousness no one has ever experienced.
The ingredients that we use for our confectionery are very simple and common in Japan that can be sourced easily. However, we carefully select the fine....READ MORE
YOKU MOKU, a beautiful shop with distinctive blue tiles that adorns both inside and outside the building has a fresh appeal to anyone looking for freshly baked confection...
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